Vote Lemon & Lime
Agency: Kemosabe
Design: Jason Ngai, Omar Hasan
When Southern Comfort moved into the spring leg of their annual marketing calendar, the focus was on their ready-to-drink cans.
For some light-hearted relief from the UK's numerous elections, we decided to create our own CANpaign. Fully unified across OOH, print, digital, and live events, we created 'The Southern Welcome Party'.
The art direction drew from gritty activist posters made famous by Shepard Fairey. We tried to create a balance of eye catching visuals that worked as impactful campaign posters, and remained accessible for their target audience.
Product shots were photographed by still-life wizard Tal Silverman.
The nationwide campaign saw us create over 1000+ assets and deliver over 27,000 cans to audiences up and down the country. A thorough digital strategy ran alongside the campaign which involved a full website take over, paid social media and in-store digital promotion videos.