All Nippon Airways
Art direction, brand design, campaign design, digital design + print design
Role: Art director, lead designer
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Agency: Kemosabe,YOU Agency
All Nippon Airways (ANA) is Japan's largest airline and the 5th biggest in the world, with an award-winning reputation for quality and luxury. Over eight years working across its EMEA marketing (Europe, the Middle East and Africa), I helped bring consistency to a wide mix of digital, strategic and print work, from mammoth-sized billboards and airport takeovers to new route launches.
We Are Japan
In 2018, Kemosabe launched We Are Japan, a cross-platform destination campaign celebrating the trends, traditions and hidden gems that only locals know. I developed a flexible design system to support the new brand positioning across twelve languages and regions, ensuring it could adapt year-round.
Inspired by ANA's rhombus, I created a simple visual device that revealed hidden local stories and showcased the authentic experiences only ANA could bring to life.
The Room
ANA introduced its new Business Class seat with a campaign designed to highlight its exceptional size and comfort. As part of the creative team, I helped develop a campaign centred around the largest advertising space in the London Underground, displaying the seat at full scale to give commuters a tangible sense of its proportions.
New routes
Over the years, ANA expanded its EMEA network from one route to eight, supported by a series of destination launch campaigns. As part of the team at Kemosabe, I developed creative for many launches, producing campaign assets across events, full tram takeovers, and localised print to support the airline's international growth.
