All Nippon Airways
Agency: Kemosabe, YOU Agency
All Nippon Airways (ANA) is the largest airline in Japan and the 5th biggest airline in the world with an award-winning reputation for quality and luxury. I’ve worked with ANA for over 8 years producing countless pieces of digital, strategic and print projects. Covering all aspects of ANA’s EMEA marketing (Europe, the Middle East and Africa), worked has included epic-sized billboards, airport takeovers, new route launches and everything in between both online and offline.
In 2018 Kemosabe launched ‘We Are Japan’ – a mammoth-sized cross platform destination driven strategy to highlight the authentic Japanese trends, traditions and secrets that only the locals know. I developed flexible design systems to implement a new brand positioning that had to work year-round across twelve different languages and regions.
When ANA announced their new Business Class seat as the biggest in the sky we had to book out the biggest available billboard space to match. The campaign ran on the London Underground and showed the huge space at actual size.
While the different markets require massively bespoke solutions, working with ANA always requires design decisions that balance the brand’s heritage, unique reputation and aspirations.
As part of the team at Kemosabe we’ve helped ANA grow four times faster internationally than their main competitor and have seen EMEA routes to Japan increase from 1 to 8. To see the latest on-going work follow the link below.