Insights that count
Agency: Kemosabe
PSB is a global custom research and analytics consultancy that for over 40 years has helped world leaders, global brands and local business to make informed decisions and achieve greater impact. After an internal restructure, PSB approached us looking for a rebrand to match their new ambitions.
I lead the design for a full rebrand to reposition PSB as the dynamic global business that they are.
PSB wanted to emphasise the scientific process involved in their strategic findings. To best present their positioning of People x Science x Business = Results I developed a methodical, bold yet approachable branding.
