Peloton

Agency: Stink Studios

Lead designer for an international, multi-language social media campaign for Peloton. Working closely with the motion team, I developed a simple but expressive modular grid system around the concept of forward movement and momentum.

Due to the sheer quantity of assets, languages, platforms and dimensions, output was automated using Cavalry. This required nimble thinking and a bank of graphics that could slot in around unique copy and video content blocks without clashing.