ASPIRE
Agency: Kemosabe
Design: Omar Hasan
ASPIRE is a suite of learn-by-doing programmes, designed for individuals with an entrepreneurial flair to turn ideas into action through a learn-by-doing approach
Kemosabe developed a brand identity for ASPIRE that reflects its empowering mission. The grounded identity is transformative, reassured, reliable and built around the notions of ‘adaption and opportunity’.
Instead of relying on social media-like industry tropes, we focused on the humanity that drives the brand, while anchoring the design in a trusted institution or experience. It was important that the brand didn’t shy away from reality – you get out what you put in.
The full job included visual identity, positioning, tone of voice, and detailed brand guidelines.
The identity employs the use of a graphic motif built from a deconstruction of the logo form. The abstract graphics were inspired by the endeavour and build that flows through start-up businesses and ASPIRE’s programmes.
